Finpay Remittance Service Innovation: Product Development Using a Design Thinking Approach to Enhance User Experience
DOI:
https://doi.org/10.56532/mjbem.v4i1.112Keywords:
Remittance, User Experience, Design ThinkingAbstract
Remittances contribute altogether to Indonesia's foreign exchange, totaling 9.75 billion USD or around 145 trillion Rupiah in 2022. In 2023, household remittance exchanges come to 42 trillion Rupiah. In spite of this huge potential, Finpay Remittance controls as it were 1.90% of the showcase share, reflecting its underperformance over the past three a long time in assembly company targets. This consider points to recognize the essential issues confronted by clients and discover suitable arrangements employing a plan considering approach. This investigate employments a clear subjective technique with a case think about approach. The most witnesses are Finpay Remittance users, met to evaluate their encounters with the benefit. The plan considering approach takes after the stages of empathizing, characterizing, ideating, prototyping, and testing. Amid the empathize arrange, the analyst conducted interviews with key witnesses and supporting members, interpreting the results into client travel maps and sympathy maps to imagine client issues. Within the characterize arrange, issues were prioritized and categorized, taken after by the advancement of occupations to be done, focuses of see, and how might we explanations. The ideate arrange included a bunch discourse and brainstorming, with thoughts contracted down through dab voting. The beat thoughts, approved by clients, were utilized to make the model. The model, created utilizing Figma, was tried with a Framework Ease of use Scale (SUS) survey. The result, with a score of 85.5, demonstrates solid client acknowledgment, affirming the prototype's adequacy and significance.
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