Exploring the Influence of Gender, Age, Education Level, and Income on Online Impulsive Purchasing Behavior among College Students

Ebrahim Basalma

doi:10.56532/mjbem.v3i1.36

Authors

Ebrahim Basalma Faculty of Economics and Business. Universitas Islam Internasional Indonesia, Depok, Indonesia https://orcid.org/0009-0007-5481-5909

DOI:

https://doi.org/10.56532/mjbem.v3i1.36

Keywords:

Demographic Factors, Impulsive Purchasing, Customers Behavior, Online Shopping

Abstract

This paper investigates the impact of gender, age, education level, and income on online impulsive purchasing behavior specifically among college students using cross-tabulation and chi-square tests. With the rise of e-commerce and online shopping, understanding the factors that influence impulsive buying tendencies in this demographic group is crucial. Primary data was collected through a questionnaire. The findings indicate that gender and age do not have a significant influence on online impulsive purchasing behavior. However, education level shows a significant relationship, suggesting that higher education levels are associated with a higher likelihood of engaging in impulsive buying online. Monthly income, on the other hand, does not exhibit a significant relationship with impulsive purchasing behavior. The findings of this study have implications for promoting responsible online shopping habits, enhancing financial literacy, and tailoring digital marketing strategies to address impulsive buying tendencies among college students.

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Exploring the Influence of Gender, Age, Education Level, and Income on Online Impulsive Purchasing Behavior among College Students

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