Analysis of IoT Business Strategy Development in the Transportation Sector at Telkom Indonesia Based on the PESTEL-SWOT Paradigm Analysis
DOI:
https://doi.org/10.56532/mjbem.v4i1.79Keywords:
Business Strategy, Internet of Things (IoT), PESTEL, SWOT, TransportationAbstract
This research aims to analyze the development of IoT business strategies in the transportation sector at Telkom Indonesia. The analysis used is based on the PESTEL-SWOT analysis paradigm. The research approach employed is qualitative with a descriptive method focused on the internal informality of Telkom Indonesia within the IoT Tribe. Data collection techniques include in-depth interviews, observations, and literature studies. Data analysis utilizes data triangulation obtained from the integration of PESTEL-SWOT analysis. The research results indicate that combining internal strengths and external opportunities can form a structured business strategy for Telkom Indonesia in the transportation sector. The SO strategy allows companies to leverage infrastructure and reputation for digital service innovation. The WO strategy encourages collaboration with the government and state-owned enterprises to address weaknesses and develop the necessary infrastructure. In facing competitive threats, the ST strategy encourages Telkom to utilize innovative products to maintain consumer trust. The WT strategy emphasizes resource optimization and infrastructure strengthening to sustain competitiveness. Through this approach, Telkom Indonesia can tackle challenges while enhancing its position as a leader in the IoT industry.
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