Optimizing the Potential of the Beads Center of Sumberlesung Village, Jember to become an "Export Village Center" as Integrated Digital ERP System (Si Lesung)

Abstract

Sumberlesung Village is a village that is administratively located in Ledokombo District, Jember Regency. One of the most famous potentials of Sumberlesung Village and continues to be developed is the handicraft industry in the form of beads, which are exported abroad. But in reality, even though it has been exported to various countries, it turns out that the existence of this beading craft is still not well known by the local community and needs to be expanded further abroad. So that there is a need for improvement and development in terms of segmentation and marketing locally and abroad, this happens because the bead artisans in Sumberlesung Village have not yet marketed their products digitally so an innovation is needed that can integrate their products with technology. Departing from the above problems, the author plans an idea in the form of village empowerment by establishing a community in Sumberlesung Village equipped with software, namely ERP (Enterprise Resource Planning) which is integrated with the website. The research method used is qualitative research with a A.D.D.I.E. The expected target of this research is that the bead craftsmen are members of a community who can market digitally in export and import activities as well as the craftsmen who understand the concept of technology and ERP software systems.